Monday Mashups: Online Traditions, Social Media Cheat Sheet for Small Businesses, and Pinterest FRENZY!20. February 2012 by Juliane
Using Foursquare for Your Local Business
There’s more to Foursquare than just checking in and letting friends know where you dine, play and work. This social media platform is also a great way for you to market your small business. It can be as easy as rewarding your clientele with small tokens of appreciation such as discounts on meals or gift cards for future visits for just ‘checking in.’
After the first crucial step of claiming your venue on Foursquare, check out this post for a few ideas on how to increase your customer base and retain your existing clients.
How to create Traditions for your Social Peeps
While tangible traditions such as ugly sweater Christmas parties or Spring break family vacations still exist in our lives, there is a host of new traditions being conceived, and unsurprisingly, are online. As traditions create meaning for society, this post stresses the importance of that factor when creating social media strategies for your business.
Online traditions such as creating photo albums with business related pictures (i.e. popular restaurant dishes) for your customers to see will help solidify connections between them and your business. Traditions bring s sense of nostalgia and a yearning to return to places and things that solicit happiness.
4 Branding Tips For When the Bloom Is Off the Rose
This past Valentine’s Day, Americans spent an average of $17.6 billion dollars on flowers, gifts, and dinners on their significant others. That’s a lot of love. While giving attention and love to consumers is important to the success of small businesses, it’s good to remember that too much love can be suffocating.
Here are four handy tips on how to keep your customers close without you screaming “I LOVE YOU!” in their faces repeatedly.
Social Media Cheat Sheet for Small Businesses
So you’ve just opened a small business, such as a restaurant, and you want to create a marketing plan that will yield quick results. You’ve heard that social media marketing is the a relatively low cost way to bring in business so you want to implement this plan. Where do you start? Which applications are the most effective in marketing your business?
Look no further than this cheat sheet to help you decipher differences between social media platforms and help you create an organized and effective social media marketing plan to bring in the masses.
What’s With All the Interest in Pinterest?
Pinterest is creating quite the buzz right now with numerous articles being posted on how to market with the image driven social media platform to conversations among the general public about pins or repins they’ve posted of their favourite things, many of which include food.
Since eating is such a image driven activity, Pinterest has become a hot marketing tool for restaurants. While accounts are currently still given on an invitation basis, consider using this tool when it becomes publicly available to create a unique image for your business. As the saying goes, “A picture creates a thousand words.”
In the meantime, read more about the Pinterest buzz in this article and then check out Pinterest’s website for some great ‘pins.’
