Kernels Korner

In today’s fast-paced digital world, businesses aiming to boost their online visibility often come across two key strategies: Search Engine Optimization (SEO) and Search Engine Marketing (SEM).

This blog explores how TikTok has revolutionized video content and business marketing strategies, creating a paradigm shift that businesses can no longer ignore.

The conference was a treasure trove of insights and inspiration, particularly on the burgeoning role of Artificial Intelligence (AI) in marketing.

Expanding into the Canadian market presents significant opportunities for many international brands seeking growth.

In the competitive landscape of restaurant franchises, partnering with a local marketing expert who understands the unique challenges and opportunities of the industry is essential for success.

Welcome to the ever-evolving world of digital marketing, where the battle between User-Generated Content (UGC) and Influencer content continues to captivate brands and marketers.

When it comes to building and managing websites, two widely used platforms often come into consideration: Webflow and WordPress.

Popcorn recently attended Social Pacific Conference, Canada’s largest digital marketing conference! It was a two-day event that brought together social media experts, influencers, and marketers ...

One of the most critical aspects of setting a marketing and PR budget is to identify the business’s goals and objectives. The budget should be based on what the business wants to achieve and how ...

Welcome to the ever-changing world of social media! As a business owner, you’re always on the lookout for the best ways to reach and engage with your audience. With the popularity of social media ...

The social trends are ever-evolving, and 2023 is set to be another year of banger changes and developments. From the rise of social commerce to the increasing importance of niche platforms, there ...

If you haven’t already heard, iOS 14 and other security policies have introduced some major changes to the way ad platforms like Google and Facebook can target users and attribute conversions. It’s ti

We know you’re busy, so we’ll get straight to it: You need to launch your restaurant online. And we know what you’re thinking: “But I’m a restaurant! How do I do that?” If you want to build a ...

Digital marketing is constantly changing as technology evolves and staying on top of the latest trends and updates is crucial for success. As an agency serving tech companies, it’s important to be ...

When AI first came on the scene, it was used to perform mundane tasks like sorting through files and emails. Now, however, its uses have expanded dramatically. Not only can AI help you find a place ..

YouTube Shorts is a new platform that will give creators more opportunities than ever to promote their brand. However, it comes with its own set of challenges. Let’s dive into what the pros and ...

Recently our company was awarded the certification for excellence in workplace culture. We’re a people-first company, invested in the continuous growth and development of the people that make the ...

LinkedIn users have been using PDF attachments to create individual frames that mimic the popular carousel posting style of Instagram for some time. While this creative application was a great ...

As a small business, we at Popcorn understand the value they bring to our communities. From neighborhood restaurants, to local grocers and specialty shops, small businesses aren’t just key economic dr

Social media should be at the forefront of your business marketing strategy as it allows you to connect, build relationships, and communicate with potential customers. Social networks are among ...

Being creative means so much more than just idea generation. Creativity emerges in our everyday; in the way we solve problems, see things differently, and ultimately create something new. In the ...

The Popcorn team understands the importance of ensuring that we’re up to date with emerging trends, digital marketing news stories and platform updates. During our weekly team meeting, we each ...

The Popcorn team understands the importance of ensuring that we’re up to date with emerging trends, digital marketing news stories and platform updates. During our weekly team meeting, we each ...

Want to gain insight on how our marketing agency started? We asked the founder of Popcorn a few poppin' questions!

The Popcorn team understands the importance of ensuring that we’re up to date with emerging trends, digital marketing news stories and platform updates. During our weekly team meeting we each ...

The Popcorn team understands the importance of ensuring that we’re up to date with emerging trends, digital marketing news stories and platform updates. During our weekly team meeting we each ...

The Popcorn team understands the importance of ensuring that we’re up to date with emerging trends, digital marketing news stories and platform updates. During our weekly team meeting we each ...

How are you? It’s a question we hear a lot in our daily lives. It’s the right hook in the one-two punch combo of most initial greetings and a way to demonstrate a desire to go just a little bit deep..

The Popcorn team understands the importance of ensuring that we’re up to date with emerging trends, digital marketing news stories and platform updates. During our weekly team meeting we each ...

In January, the Popcorn team went on a two-day retreat to the Sunshine Coast in Beautiful British Columbia. We packed our laptops, a flipchart and loads of goodies, and took some time away from ...

In recent years, Instagram has become a powerful social platform for businesses, creating a space for individuals with a large audience base to authentically recommend products and services to ...