Kernels Corner

Insights on creativity, strategy, and the evolving future of marketing.

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Influencer Marketing Strategy: How to Choose the Right Creators

The creator with the biggest following is not always the best creator for your campaign. At Popcorn, we start with the objective, define the role a creator needs to play, then select and measure the partnership based on that job.

August 12, 2026

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how much does marketing cost? a guide to setting a marketing and PR budget

One of the most critical aspects of setting a marketing and PR budget is to identify the business’s goals and objectives. The budget should be based on what the business wants to achieve and how ...

instagram influencer marketing strategy guide

In recent years, Instagram has become a powerful social platform for businesses, creating a space for individuals with a large audience base to authentically recommend products and services to ...