JUST EAT (Skip The Dishes) is an online service that helps hungry Canadians order delivery and takeout from local restaurants through their website and mobile app. They’re active in 13 countries, processing nearly 250,000 orders daily on a global scale.
Social media management, content creation, public relations, video production and media buying.
We were tasked with the development and execution of a local campaign in line with their national brand strategy. JUST EAT wanted more awareness for their business in Vancouver, a larger user base and market share (through downloads and orders) and brand buzz across social, online and traditional media.
Popcorn created the “Out Double Campaign” and a video that would accompany the campaign in order to generate Vancouver brand awareness. The month-long campaign incorporated influencer outreach and paid and organic public relations tactics.
The “Out Double” video received 20,000+ hits on YouTube within 3 days. The overall campaign generated 900+ likes on Instagram, and over 1,000,000 media impressions through paid and organic PR efforts.The month long campaign resulted in over 5,000 new account signups across Canada.