Vancouver-based Nest Designs is a baby sleepwear company for modern families hoping to welcome a new bundle of joy into their lives without compromising on style or function. Their collections are made with a special muslin blend of bamboo and cotton, making it breathable and luxuriously soft for little ones.

Our objective was to plan and execute a social media ad campaign to grow Nest Designs’ online audience and increase brand awareness all whilst driving website traffic and e-commerce sales.

We conducted a paid media strategy using Facebook, Instagram and Pinterest ads. We targeted custom, lookalike and retarget audiences aligning with Nest Designs’ desired customer profiles. By testing a variety of ad creatives and copy and monitoring the campaigns on a weekly basis, we were able to maximize the client’s ad budget and drive online sales.

Our strategy of attracting users throughout the buyer’s journey resulted in an 894% return on ad spend in only two months. The total revenue generated from an $8,000 ad spend budget was $71,514.95.