Shangri-La Hotel is a world-class five-star luxury hotel brand with over 100 locations worldwide. Their Vancouver hotel boasts many high-end amenities, including their signature restaurant Market by Jean-Georges, named after two Michelin Star chef and James Beard Award recipient Jean-Georges Vongerichten.
Social media marketing, influencer marketing, events support, content creation, Google maps optimization and Google AdWords campaign management.
Shangri-La wanted to achieve higher and more localized Google rankings, increase reservations and bookings and boost engagement and followings on social media channels. Through polished and consistent professional photography and messaging, Popcorn was tasked with accurately portraying a high-end brand.
Through a multi-pronged approach and strategy involving several digital channels, we were able to achieve all the stated objectives for Shangri-la Hotel Vancouver.
Through our marketing efforts, we’ve been able to consistently drive between 250-300 restaurant reservations per year over a five-year period. We’ve also been able to increase overall brand awareness by working with key tastemakers in the city on influencer marketing campaigns.