The South Granville BIA represents the interests of its Vancouver neighbourhood, consisting of 500+ businesses and property owners between West 5th & 16th Avenue. The area is characterized by its hip boutiques, art galleries, and designer décor stores. Located just a few minutes away from downtown Vancouver and easily accessible from all over the Lower Mainland, South Granville is an inviting neighbourhood full of attractions for all tastes.
Media outreach, influencer coordination, event planning, video production
With lots to love about the South Granville neighbourhood, Popcorn’s task was to was to showcase everything the neighbourhood has to offer, and to encourage neighbourhood residents and visitors to share their unique reasons to visit on social media.
Popcorn organized a neighbourhood media tour to get Granville’s social media party started! Media and influencers were invited to explore the South Granville neighbourhood, visiting shops and restaurants truly unique to the area.
We also worked directly with some of the businesses to produce business profile videos to stylistically represent the businesses of South Granville in a true, unique and authentic light.
Over 300,000 people reached through 181 pieces of unique content by 18 invited guests, resulting in South Granville's Instagram following increasing by 27% within 48 hours.