Kernels Corner

Insights on creativity, strategy, and the evolving future of marketing.

Featured Article

Influencer Marketing Strategy: How to Choose the Right Creators

The creator with the biggest following is not always the best creator for your campaign. At Popcorn, we start with the objective, define the role a creator needs to play, then select and measure the partnership based on that job.

August 12, 2026

All Articles

Which Social Media Platform Is Right For Me?

Social media should be at the forefront of your business marketing strategy as it allows you to connect, build relationships, and communicate with potential customers. Social networks are among ...

The news on tues #7: TikTok Restrictions, PBN’s and facebook expansion

The Popcorn team understands the importance of ensuring that we’re up to date with emerging trends, digital marketing news stories and platform updates. During our weekly team meeting, we each ...

The News on tues #6: a tikTok uptick, google skills and new reviews

The Popcorn team understands the importance of ensuring that we’re up to date with emerging trends, digital marketing news stories and platform updates. During our weekly team meeting, we each ...

The news on tues #4: more connection, classic commercials and PPC campaign rebound!

The Popcorn team understands the importance of ensuring that we’re up to date with emerging trends, digital marketing news stories and platform updates. During our weekly team meeting we each ...

The news on tues #5: working from home moving on from COVID, supporting SMB's

The Popcorn team understands the importance of ensuring that we’re up to date with emerging trends, digital marketing news stories and platform updates. During our weekly team meeting we each ...

contextual targeting, coloured profiles... COVID-19

The Popcorn team understands the importance of ensuring that we’re up to date with emerging trends, digital marketing news stories and platform updates. During our weekly team meeting we each ...

the news on tues #3: connection, comparision & COVID-19

The Popcorn team understands the importance of ensuring that we’re up to date with emerging trends, digital marketing news stories and platform updates. During our weekly team meeting we each ...

the news on tues #1: digital marketing Trends during COVID-19

In January, the Popcorn team went on a two-day retreat to the Sunshine Coast in Beautiful British Columbia. We packed our laptops, a flipchart and loads of goodies, and took some time away from ...

social pacific conference 2023: an insight into the future of social media marketing

Popcorn recently attended Social Pacific Conference, Canada’s largest digital marketing conference! It was a two-day event that brought together social media experts, influencers, and marketers ...

popcorn's commitment to serving small businesses

As a small business, we at Popcorn understand the value they bring to our communities. From neighborhood restaurants, to local grocers and specialty shops, small businesses aren’t just key economic dr

should my business be active on tikTok or instagram in 2023

Welcome to the ever-changing world of social media! As a business owner, you’re always on the lookout for the best ways to reach and engage with your audience. With the popularity of social media ...

linkedIn rolls out carousel's officially

LinkedIn users have been using PDF attachments to create individual frames that mimic the popular carousel posting style of Instagram for some time. While this creative application was a great ...