Go-to-Market Strategy

North America represents one of the largest market opportunities in the world. At the same time, its diversity — from the West to East Coast, Canada to the US — creates unique challenges for international brands.

At Popcorn, we specialize in helping global brands enter, build, and expand their presence in the North American market. Our approach combines audience analysis, product-market fit, cultural insight, and strategy that drives results.

Whether your brand is established in Asia, Europe, or Australia, we help you create strategies that resonate with North American consumers.

Our services include:

• Market Research & Audience Analysis – Identify your target audience, preferences, and behaviors
• Product-Market Fit Strategy – Adapt your offerings for local demand and competitive positioning
• Messaging & Communication Strategy – Craft messages that resonate culturally and commercially
• Marketing Plan Development – Build actionable campaigns for North American launch or expansion
• Cultural Insight & Impact – Understand local consumer behavior to drive meaningful engagement

We combine strategy, culture, and data-driven insights to deliver market entry strategies that work.

Our Promise:

• Tailored go-to-market plans for US and Canadian audiences
• Focus on cultural relevance and consumer connection
• Clear, actionable strategies that drive business objectives
• Support from market research through implementation