MEDIA RELATIONS & EXPERIENTIAL mARKETING

At Popcorn, we specialize in connecting your brand with the right audiences through strategic media relations and unforgettable experiential events. We don’t just tell your story – we amplify it, ensuring your message resonates across traditional media, digital platforms, and real-world experiences.

Our Approach to Media Relations

Media coverage isn’t luck; it’s strategy. At Popcorn, we build lasting relationships with journalists, editors, and media outlets to ensure your brand gets noticed. From earned media placements to compelling press stories, we position you at the heart of conversations that matter most to your business.

What We Do:

  • Press Releases & Media Pitches: Crafting stories that grab attention and align with media needs.
  • Media Events: Hosting press tours, media previews, and product launches that make an impact.
  • Media Relationship Management: Connecting you with key journalists, editors, and producers.
  • Paid Media & Advertorial Placements: Leveraging sponsored content and media buys to amplify your brand’s visibility.
  • Strategic Storytelling: Turning your brand milestones into media-worthy news.

Experiential Marketing Events

We create immersive experiences that bring brands to life and leave a lasting impression. From grand openings and brand activations to influencer-driven events, our experiential campaigns are crafted to generate buzz, media coverage, and meaningful connections with your audience.

Event Expertise:

  • Grand Openings: Launch your new location with style and media attention.
  • Product Launches: Unveil your offerings with events that attract media, influencers, and your audience.
  • Influencer & Media Activations: Strategically engage influencers and media to amplify your brand’s reach.
  • Immersive Experiences: Craft unique, shareable moments that audiences love.

Why Popcorn Media?

We bring a fresh, multi-channel mindset to every project. With deep roots in media relations and proven expertise in experiential marketing, Popcorn Media is your partner for generating headlines, creating buzz, and driving results.

Our Promise:

  • A personalized, results-driven approach
  • Strong relationships with top media outlets
  • Creative campaigns that stand out
  • A focus on quality, authenticity, and measurable impact

Click on the case study links below to see our MEDIA Relations work

WHAT YOU NEED

  • Compelling media coverage
  • Effectively communicate your vision to the media and general public
  • Elevate your brand positioning and reputation
  • Improve your search engine rankings through media placements

WHAT WE OFFER

  • Strategic media outreach and coverage
  • Identifying and coordinating media partnerships and sponsorships
  • Events production / Experiential marketing

HOW WE DO IT

  • We develop, deliver and execute annual (or semi-annual) media plans based on your business goals
  • We work with media outlets to strategize and execute on earned and paid media placements
  • We write and distribute press releases, and follow-up with media outlets
  • We monitor mentions of your brand daily and monthly with actionable recommendations
  • We organize amazing brand activations and events